Here’s how to recover a deleted Gmail message: Deleted Gmail messages are first sent to the Gmail Trash folder, where the user can easily recover them within 30 days. To Google’s credit, Gmail does mitigate user error (accidental or malicious) with a “soft delete” policy. Google also doesn’t assure data protection for a wide range of common scenarios including: ransomware or malware attacks, intentional data deletion by a disgruntled employee, and canceled account subscriptions. Since end-user error is the leading cause of Gmail data loss, that’s a large loophole. While these steps ensure that Google won’t lose your data due to its own system failure, they don’t make the same assurances about data loss due to user error. Since it’s cloud-hosted by Google, doesn’t that mean that Gmail backup is unnecessary? Google does have safety measures such as multiple redundant storage systems on its industrial-strength data centers. On the surface, Gmail seems like a simple solution to concerns about data loss. Gmail Myths: All Messages Are Stored Forever Backing up Google Mail provides protection against data loss that can be caused by user error, intentional or accidental deletion, ransomware attacks, and outages of Google services. With Gmail cloud backup, users can quickly restore their emails, attachments, preferences, and user settings. Gmail Backup is the process of consistently copying the data in Google Gmail and storing it in an offsite cloud location. Moreover, because many users assume that “Gmail backs up itself,” they’re often more vulnerable to data loss than many on-premise users. In truth, while Gmail removes many of the traditional reasons to back up your data, it doesn’t cover them all. “Doesn’t Gmail back up itself?” It’s a common question, based on the general assumption that the entire point of moving to “the cloud” is that you don’t need to worry about backup tools and backup software anymore.
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